Life time Opportunity to entrepreneurs & corporates
http://theconsultants.net.in/led-lighting-consultancy
http://theconsultants.net.in/led-lighting-consultancy
This
is also an unique opportunity to established consumer electrical /
electronics firms to transform their brand as most recognized households
brand which is yet dominated by FMCG brands becoz of their high market parlance & domestic penetration capabilities & characteristics.
Approx 100 Cr Incandescent bulbs in domestic market will be replaced within few years,2 billion electric sockets will lighten by LED, approx 2 million electrical shops & 10 million FMCG shops have opportunity to serve market.
led Market will remain Highly volatile and dynamics will be ever changing in terms of pricing,Margins & competition & offerings.
This
is because of hybrid nature of led lighting products based on consumer
behavior.The entire led lighting business ecosystem will be hybrid &
complex on micro level and understanding this will be winning the game.
Those
who will treats it as electrical goods will run on same business
pattern as per electrical / lighting Industry. Some of us may treat it
as fmcg product hence strategies will based on fmcg industry norms.
Above
both conditions will not be alone helpful to achieve the corporate
goals. Reason behind this as stated above Led Lighting Industry carries
hybrid & complex nature of different industry,hence extra care &
expertise is required when developing strategies.
Due to its certain feature Led Lighting carries few of FMCG industry characteristic,while in some cases it resembles with consumer durables /IT industry.
As per basic product need,distribution & marketing & other strategic norms,Led Lighting industry
dynamics will be like fmcg industry becoz it will be required by every
households and mass distribution system,marketing,promotions will be
required,while on manufacturing & sourcing
parts,it's resembling with IT/ durables industry where prices will
lower on regular basis,technological up gradation will be also on
regular basis hence old models will be replaced by new one in frequent
way as in mobile handset industry.
This
is the reason because of it's hybrid & complex nature of led
lighting products,players are coming from different industries i.e from
core lighting industries (Philips,Osram,Surya etc) ,From Fmcg Industries ( Eveready,Wipro etc) & Also from other/new sectors players like syska basically from Mobile.
Reason for introduction from varied industries is that every Industry
feels that it is product of their industry and they can excel in led lighting Filed because some of characteristic of led lighting products resembles from different industries.
This all together creates a very complex business ecosystem and risk chances improves due to creation marketing illusions for marketers.
Hence
organization have to develop ability & quality to execute their
plan of both industries i.e. fmcg & Durable or IT,Mobile etc failing
which may result in failure.
The competition will be more complex due to varied nature of competitors i.e. market players will be form different Industry & with different expertise & nature . i.e players will be from traditional lighting industry like Philips,Osram etc having technological edge or may be entrants from FMCG sectors (i.e. Eveready) having wide distribution network across India as their major usp (Eveready has 3.2 Million Shop penetration while Biggest Lighting
firm Philips has only 1 Millions shop penetration) or strong new Local
niche players offering low prices. All these situation will emerge a
complex competitive market where all market players from different field
having different nature,expertise and with their own USP &
SPECIALTY.
Any thing may be possible in such type of unstable business environment.
Any big MNC's may get out from industry or any Small New & Niche
player may emerge as Industry leader.It,s a business situation like
driving in fog where nothing is very much clear & visibility is very
limited for decision making.
Strategies To Win Led Lighting Market Potentials |
--------------------------------------------------------------------------------------------------------------------------
In this situation,leading market is a difficult task. Our micro strategic consultancy
helps your organization to make it's foundation strong develops ever
performing LED Lighting business system in ever changing highly volatile
business ecosystem.
Specialized Led Lighting Quality Assurance Lab Setup & ISO 17025 Certification
From conceptualization to strategic business modelling to market entry / launching
to establishment strategies to Growth phase of your products life
cycle, we manages every phases of CDP ( Consumer diffusion process)
effectively to establish your brand in market.
Key words : Consultant,Business Consultant,Management consultant,Strategy Consultant,Led Lighting,Led Consultant,Marketing Consultant,Led Light,Led Bulb,Led Fixtures,Led drivers,Led Tube Light,Led Import,Led Components elcoma, bee,eesl , Electric Lamp and Component Manufacturers Association of India